A complete identity for a family spice business in a small town of Chopda, Maharashtra: a logo system, packaging labels, Social media and a website for simply ordering spices online.
The founder, sun-dries and grinds her locally-grown spices at home in Chopda, then sells them to people she knows by phone. Nitya needed to look as honest as the product, and needed a way for buyers outside the town to order.
The problem. One Canva logo, five Instagram posts and a Marathi label printed at the local shop. Every piece looked different, and orders came in as WhatsApp messages with nothing to track them.
The goal. One calm, consistent system that works on a kraft pouch, a phone screen and a forwarded post, plus an order flow simple enough for a first-time online buyer.
Chillies drying against the turquoise farmhouse wall was the founder's own photo. That wall became the accent colour, and its calm became the tone of the whole brand.
Every colour was picked from the spices themselves. Cream and maroon carry the brand; the turquoise wall is used sparingly.
The full brand board: logo system, palette, packaging labels, highlight covers, business card, stickers and usage rules.
Nine launch posts built from three templates: product, place and founder. Maroon and cream bands alternate so the grid stays calm as it grows.
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From a wall in Chopda to a pouch, a feed and a website, one system carries the family's story.